Health & Wellness Publications
Transitioning to a Plant Based Lifestyle


There are many reasons to consider a transition to a Plant Based Lifestyle.  One, which incentivized me was a cancer diagnosis.  That, my friends, is a real motivator; especially when the choice is life or death.  Thankfully, most people are not faced with that sort of deadly force motivator!

Those with cancer, heart disease, diabetes 2 (and many others) have successfully beat their diseases, reversing them and attaining a level of health previously never contemplated.  Those who haven’t experienced this transformation cannot truly appreciate the magnificent life-changing impact and effects.  In many cases, family and friends just don’t understand it.  Doctors and many nutritionists actually discourage it; despite the PROVEN benefits, peer reviewed studies and mountains of evidence that a change from the Standard American Deadly Diet to a fully Whole Food Plant Based diet/lifestyle can produce amazing results.

Many making the successful transition will try to explain this transformation to others not so blessed with the awareness of the Power of Whole Food.  Lifestyle change can be very difficult without the motivation of a potential death sentence but if you don’t give it a try you can never get a glimpse of the vitality, energy and power those who have transitioned feel every day.

My lovely wife, Chef Nancy, and I are very active on Social Media platforms and post information, recent studies, news and case histories relating to the Power of Whole Food.  Nancy posts pictures of almost every dinner we eat each day, often with the associated recipe in her FaceBook Group.  I often post pictures of these meals/dishes to get the attention of folks who just don’t understand the delicious nature of Plant Based Cuisine.  Chef Nancy also has a Pinterest Site that offers over 20,000 plant based recipes and information.  We also have a new YouTube video site.

Sometimes people are very critical, especially when we show pictures of various analog foods.  Food analogs are replacement but similar foods that often look, taste, smell like their animal based replicants.  We call these ‘Transition Foods’ that help people get over the challenge of changing what they eat.  Many of our dishes replicate the traditional meals that people have grown up with; meals their Grandmother fixed for the family.  We show people how they can continue to enjoy their traditional meals and favorite dishes with simple substitutions or recipe modifications.  In fact, we challenge anyone to present a dish that Chef Nancy can’t re-create with Plant Food substitutions.

Many early adopters of a Plant Based Lifestyle do so under the duress for a healing modality.  They often fail to realize that the curative power of a Plant Based Lifestyle lasts only as long as it is practiced.  Like any other lifestyle change, reverting back to your previous mode will take you right back to where you started; often fat, sick and nearly dead.  Many healing protocols exist, like the Square One protocol promoted by Chris Wark (Chris Beat Cancer).  I met Chris at a recent Cancer Conference; wonderful young man!  This SQ1 protocol should be considered as a first step towards an amazing Plant Based Healthy Lifestyle.

The people following these healing protocols often treat them as ‘temporary’ or diets.  This approach can ultimately be deadly.  Reverting to the old lifestyle is much like a drug/alcohol addict reverting or ‘falling off the wagon’.  Not a great thing to contemplate.  For cancer survivors it can be deadly, because in many cases a different form of cancer infects that person with a deadly vengeance.  You see, we ALL have cancer cells in our bodies and it is the Natural Immune System (strengthened and fed by a Plant Based Diet) that keeps us healthy. When it is weakened by drugs or improper nutrition, THAT is when you get sick.  We offer counseling and lifestyle coaching programs to help you gain/regain your health.

There are a multitude of analog products hitting your grocery stores every day; some better than others. Some healthier than others.  In most cased they are still heavily ‘processed’ foods that a Whole Food Plant Based diet eschews.  Still we will use them as quick/easy meals when we don’t have time/desire to prepare a normal meal (usually less than 30 minutes) as this processed plant based food can be easily/quickly prepared or added to a meal.  In almost every case we encourage people to explore the wonderful cuisine that can be found, prepared and enjoyed with Whole Plant Foods; the less processed the better!  When you see our pictures and recipes that include these analog products, be aware that we view them as occasional use foods and ones to be used and enjoyed on occasion. 
If you are already plant based and want to encourage others, especially family and friends to join you in this amazing transformative lifestyle, there are now more tools that over to convey the message.  Documentaries (most available on Amazon/Netflix) offer factual testimony, case studies and personal histories of how a Plant Based Lifestyle can impact your Health, Wellness and Longevity.  It is good for you and good for Our Planet.  Here is a partial list you can purchase or view on streaming sites.

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Simple Steps to a Plant Based Lifestyle

This book sets out the steps in a journey towards a Plant Based Lifestyle.  Based upon personal experience, these are thesteps she and her husband followed to regain their health and vitality.  Starting in her early 60's and now over 70,Nancy Stein became Chef Nancy and hasbecome a well-known and proficient Plant Based Chef.

Reversing diseaseis just part of the story.  Their journeyhas resulted in this book and several lines of business focused on Health,Wellness and Longevity.  Young or old, itis never too late to begin to restore and maintain your health.



These interviews will convince you that cardiovascular disease, the #1 killer in America today, can be reversed by making simple changes to your diet. What you will get is a virtual one-on-one consultation with some of the world's leading authorities on heart disease reversal. You will also hear from Dr. Heidrich who treated her breast cancer by simply changing her diet. The DVD also covers a wide-range of other health problems, including the reversal of adult-onset diabetes with diet. It also covers the impact of typical Western diets on the environment.




What the Health is the groundbreaking follow-up film from the creators of the award winning documentary Cowspiracy. The film follows intrepid filmmaker Kip Andersen as he uncovers the secret to preventing and even reversing chronic diseases – and investigates why the nation’s leading health organizations don’t want us to know about it. With heart disease and cancer the leading causes of death in America, and diabetes at an all-time high, the film reveals possibly the largest health cover-up of our time.




Two out of every three of us are overweight. Cases of diabetes are exploding, especially amongst our younger population. About half of us are taking at least one prescription drug. Major medical operations have become routine, helping to drive health care costs to astronomical levels. Heart disease, cancer and stroke are the country's three leading causes of death, even though billions are spent each year to "battle" these very conditions. Millions suffer from a host of other degenerative diseases. This film examines the profound claim that most, if not all, of the so-called "diseases of affluence" that afflict us can be controlled, or even reversed, by rejecting our present menu of animal-based and processed foods.


100 pounds overweight, loaded up on steroids and suffering from a debilitating autoimmune disease, Joe Cross was at the end of his rope. Tipping the scales at 310 lbs, Joe saw a path laid out before him that wouldn't end well. Fat, Sick & Nearly Dead is an inspiring film that chronicles Joe's personal mission to regain his health. With doctors and conventional medicines unable to help long-term, Joe turns to the only option left, the body's ability to heal itself. He trades in the junk food and hits the road with juicer in tow, vowing only to drink fresh fruit and vegetable juice for 60 days.




With nutritionally-depleted foods, chemical additives and our tendency to rely upon pharmaceutical drugs to treat what's wrong with our malnourished bodies, it s no wonder that modern society is getting sicker. Food Matters sets about uncovering the trillion dollar worldwide sickness industry and gives people some scientifically verifiable solutions for curing disease naturally. Leaders in nutrition and natural healing claim that not only are we harming our bodies with improper nutrition, but that the right kind of foods, supplements and detoxification can be used to treat chronic illnesses as fatal as terminally diagnosed cancer.




Food, Inc. lifts the veil on our nation's food industry, exposing how our nation's food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment. Food, Inc. reveals surprising and often shocking truths about what we eat, how it's produced and who we have become as a nation.